Initiated by artists and CCA Tel Aviv-Yafo Content Manager Muhammad Toukhy and Office Manager Guy Bernard Reichmann, “out-of-office” is a series of events presented in the Marc Schimmel Multipurpose Gallery. Focused on time-based practices such as dance, video, and performance, and in line with the multidisciplinary mission of the Center, “o-o-o” was conceived to nurture the scene during the dramatic time of the pandemic and its aftermath. The fifth iteration of this program is Hi, can I help you? by Efrat Rubin, Iris Mualem and Uri Levinson, is a multidisciplinary presentation that uses contemporary materials and whose connections create a sequence between science fiction and near reality. In doing so, the piece exposes diverse mechanisms that create a parallel between machine language and choreography, stressing the complex relationship between mechanical and mechanism, between human and humanization. Hi, can I help you? is created by Efrat Rubin in collaboration with Iris Mualem and Uri Levinson and performed by Rubin, Levinson, and the machines – Mu, Ro, and Baby Mu; text by Rubin, Levinson, and Mualem; artistic guidance by Tamar Borer; original score, programming, recording and mix by Yehu Yaron with Shachar Ziv (French horn), Assaf Lokay (trombone), and Yaron (keyboards); costume design by Inbal Ben Zaken; narration by Ori Lenkinski; special thanks to Ido Bornstein, Dalia Chaimsky, Einat Ganz, Danny Tabak, and Jonathan Katzman.
The performance will be followed by an artist talk.
Duration: 60 mins
Efrat Rubin, Iris Mualem and Uri Levinson
Hi, can I help you?, 2021
View of the performance at the Arab-Jewish Community Center, Tel Aviv-Jaffa
Courtesy of the artists
Photo: Efrat Mazor
Performance | out-of-office: Efrat Rubin, Iris Mualem and Uri Levinson
May 27, 2022
May 25, 2022