CCA – Center for Contemporary Art Tel Aviv, now CCA Tel Aviv-Yafo, is proud to announce its new identity, the result of a year-long research process that culminated in a visual language giving homage to its legacy as the first Institution in the Middle East focused on time-based media, while simultaneously reflecting on its present and future.
At the heart of the new identity are a new logo and website, now presented in Hebrew, Arabic and English. The initials – CCA – always in English, capture the Center’s position in the international and institutional landscape, while the location – Tel Aviv-Yafo – appearing in three languages references the complexity of the multicultural city in which CCA Tel Aviv-Yafo operates. In line with the Center’s desire to put artists first, Israeli artist Ido Michaeli was invited to create its new emblem. Birthed from the original sun-shaped logo, the emblem references the iconic architecture of its building designed by Kisselov Kaye in 1998.
Haifa-based graphic designers Ofri Fortis & Hagar Messer crafted Michaeli’s emblem into a three-language visual identity and logo utilizing a new typeface, Circular CCA, designed by Laurenz Brunner and released by the Swiss type foundry Lineto. The foundry defines Circular CCA as “a geometric sans-serif font that marries purity with warmth and strikes a balance between functionality, conceptual rigor, skilled workmanship and measured idiosyncrasy.” This unique version of the Circular typeface, bringing together and for the first time Latin, Hebrew and Arabic scripts, perfectly mirrors the spirit of CCA Tel Aviv-Yafo. Embracing the visual new identity and bringing its mission to the fore, the new website was designed by Wix and helmed by Roee Kuperberg, Anna Kuntsman Rozenberg, and Sagi Banduil.
About the institution: CCA Tel Aviv-Yafo is a non-collecting institution fostering practices, discussions and reflections connected to the most relevant issues of our times. The goal of CCA Tel Aviv-Yafo is to commission and produce new projects by radical living artists with a particular focus on giving an institutional platform to artists from Israel. Presenting a rigorous and multifaceted program of exhibitions, events, and printed matter in Hebrew, Arabic and English, the Center is a dynamic hub with an artist-driven spirit that makes it a home for the city’s vibrant contemporary art scene.
Announcing the Institution’s new identity: CCA Tel Aviv-Yafo
October 10, 2020
July 23, 2020