YouTube Play

The cca tel aviv is proud to be an affiliate of a special project of the Guggenheim Museum and YouTube, for the search of internets best video work:

YouTube Play. A Biennial of Creative Video

YouTube Play. A Biennial of Creative Video aims to discover and showcase the most exceptional talent working in the ever-expanding realm of online video. Developed by YouTube and the Guggenheim Museum in collaboration with HP, YouTube Play hopes to attract innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget. This global online initiative is not a search for what’s “now,” but a search for what’s next. Visit youtube.com/play to learn more and submit a video.

About YouTube Play In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary-art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video. With video now available for anyone to produce and watch, almost anytime and anywhere—be it on cell phones, digital cameras, computers, or tablets—it has become the medium of choice for many aspiring artists. YouTube Play will recognize the current effect of new technologies on creativity by showcasing exceptional talent working in the ever-expanding realm of digital media.

It is the goal of YouTube Play to reach the widest possible audience, inviting each and every individual with access to the Internet to submit a video for consideration. The end result will hopefully be the ultimate YouTube playlist: a selection of the most unique, innovative, groundbreaking video work being created and distributed online during the past two years.

How to Participate Now through July 31, 2010, participants are invited to submit new or existing videos created within the last two years at youtube.com/play. Submissions may include any form of creative video, including animation, motion graphics, narrative, non-narrative, or documentary work, music videos, and entirely new art forms.

Selection Process After the submission period closes, the Guggenheim Museum will identify up to 200 videos for online viewing at youtube.com/play. From this group, up to 20 videos will be selected by a jury of experts, comprised of distinguished artists, filmmakers, graphic designers, and musicians, to be presented at the Guggenheim Museum in New York during a special event on October 21, 2010, on view to the public October 22–24, with simultaneous presentations at the Guggenheim museums in Berlin, Bilbao, and Venice


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